Pandemic Consumer Confidence Campaign

During the pandemic, businesses in the South Sound, like everywhere, were scared and hurting. As the Creative Director and Senior Designer at the Chamber of Commerce, I art directed a consumer confidence campaign to keep up moral, let businesses know they weren’t alone, and reinforce the idea that together we would get through this difficult time. Working closely with a local marketing firm, we produced videos showcasing local businesses in action and commissioned a custom song from a local musician to set the tone. The videos and ads based on the videos were used in a multi-channel marketing campaign that included social media, broadcast TV, cable TV, digital newspapers, and digital magazines, with an estimated 2,000,000+ impressions. This campaign was another important piece in the puzzle that kept customers patronizing local establishments, kept businesses working and employees employed, and kept our economy moving.