Jonathan Edwards

Jonathan Edwards, famed 1970's singer songwriter, was looking to improve his image in order to increase interest in his music, book more gigs, and garner higher ticket prices. The starting place was to create a media kit with the look and feel that represented his warm, inviting, barefooted sensibility. And it needed to exude the fact that Jonathan was a serious, creative, and very experienced musician. The photos I took emphasized the swooping flow of his instruments and the rhythmic movement of his hands. I designed the piece to be off-sized and self contained, holding two CDs. It could be easily dropped off with a booking agent, would stand out on their desk, kept Jonathan's information with his music, and had the added benefit of not easily being lost on their desk, or being quickly discarded. Jonathan ordered these multiple times and had multiple updates over the years.