AC Electric

AC Electric specializes in large electric motor repair for mills, ski resorts, and railroads. Their sales material had a homespun industrial feel that looked like everybody else's in the industry. This made it difficult for them to stand out. I redesigned their sales material with an artful flare to showcase the artisans that they are. I photographed their work with an abstract sensibility to bring intrigue and value. The new collateral helped them talk about themselves in a new way and set them up to win new business and raise their prices.