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Professional Summary

Creative and mission-driven Designer with over 20 years of experience in visual storytelling, brand strategy, and digital and print design. Adept at developing cohesive design systems, enhancing user experiences, and aligning creative direction with organizational goals. Proven ability to collaborate with cross-functional teams to produce compelling, audience-focused narratives that engage and inform. Passionate about using design to amplify critical voices, improve accessibility, and drive meaningful impact.

Professional Experience

​Jeff Soifer Illustration & Design

Tacoma, WA / Washington, DC

Owner / Illustrator / Designer

January 2013 - Present

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  • Conceptualized and executed branding, digital content, and print materials for a diverse client base.
     

  • Provided strategic visual guidance, ensuring storytelling aligned with client goals.
     

  • Executed high-level design work, including typography, layout, and brand architecture, to align with client objectives.

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Tacoma-Pierce County Chamber of Commerce

Tacoma, WA

Senior Graphic Designer / Creative Director

Oct. 2015 - Sept. 2023

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  • Directed a comprehensive brand refresh, developing and implementing robust brand guidelines across all channels.
     

  • Led and mentored a creative team to produce high-impact visual content for campaigns, events, and advocacy initiatives.
     

  • Partnered with leadership to craft visual narratives that increased engagement and strengthened community impact.
     

  • Designed and produced materials spanning digital, print, and environmental branding to support outreach and storytelling.

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School of Industrial Design, Engineering, and Art (IDEA)
Magnet High School, Tacoma Public Schools

Tacoma, WA

Adjunct Artist/Teacher, Intro to Graphic Design

Aug. 2017 - June 2018

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  • Designed and implemented a graphic design curriculum, equipping students with foundational design skills and principles.
     

  • Supported school-wide creative projects, collaborating with educators and students on visual storytelling initiatives.

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Encompass Marketing & Design

Auburn, ME

Co-founder/Creative Partner
Sept. 1999 - Dec 2012

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  • Built and scaled brand identities for non-profits and advocacy organizations, ensuring alignment with mission-driven storytelling.
     

  • Designed and executed branding initiatives, from visual identity development to comprehensive brand systems for mission-driven organizations.
     

  • Directed multimedia production, including motion, print, and digital design, to create cohesive brand experiences.

Awards and Recognition

DC Arts Center
Accepted to the Sparkplug Artists Collective
 

Western Association of Chamber Executives
1st Place Video, 1st Place Website, 1st Place Overall Communications Program
 

Proctor District Art Fest Juried Art Show
Third Place Award, Two-Dimensional Acrylic Painting

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Androscoggin County Chamber of Commerce
Small Business, Business Leadership Award

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Maine Public Relations Council

Golden Arrow Award, First Place, Counseling Services Inc., Annual Report

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New England Museum Association
Exhibition Catalogues First Place, Museum L-A Portraits & Voices Catalog

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National Association of Area Agencies on Aging
First Place, Community Organizations, Brochure/Booklet, SeniorsPlus Services Brochure

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Northeastern Economic Developers Association
Literature and Promotions Competition, Excellence Award, Lewiston-Auburn Economic Growth Council Economic Development Brochure, Androscoggin Valley Council of Governments Tourism Map

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Main Street Waterville Art Festival
Harry Faust Memorial Award for Photography

Community Service

Sitar Art Center, Washington, DC:
Teacher, Intro to Block Printing, beginning January, 2025

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Society of Children's Book Writers and Illustrators (SCBWI)
Design Mid-Atlantic Quarterly Newsletter, The Highlighter, 2025

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Tacoma Area Community Theaters:
Graphic Design, 2013 - 2024

Tacoma Public Library:
Graphic Design, 2017 - 2019
 

Auburn Public Library, Auburn, ME:
Board of Trustees, 2010 - 2011
 

Out of the Box Theater, Lewiston, ME:
Founding Member, Board Member, Graphic Designer/Photographer, August, 2008 - 2013
 

Central Maine Community College, Auburn, ME:
Graphic Communications Advisory Committee, Chair, 2010 - 2011
 

Park Avenue Elementary School, Auburn, ME:
Parent Teacher Organization Volunteer, 2006 - 2011
 

Regional Maine Community Theaters:
Designer/Photographer, 2001 - 2011
 

Stanton Bird Club, Lewiston, ME:
Board Member, 2003 - 2006, Graphic Designer, 2003 - 2011

Core Strengths

Brand Strategy and Development
 

Identity and Brand Systems

Visual Storytelling
 

Multichannel Campaign Execution
 

Cross-Team Collaboration
 

Typography and Layout

Specialized Skills

Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Rush, Audition)
 

Figma (familiar with)
 

Web Management (WordPress, Wix, Weebly)
 

Microsoft Office 365 (PowerPoint, Teams, SharePoint)
 

Google Docs

Education

BBA, Marketing:

BBA, Marketing: University of Wisconsin, Madison, Undergrad School of Business
 

JD, American University Washington College of Law, Focus on International Human Rights

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Interests

Fine Art and Illustration

Picture Books (Member: SCBWI)

 

Ukulele
 

German Language

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